Direct marketing
Assess your business in the area of direct marketing in line with the Privacy and Electronic Communications Regulation (PECR) and data protection legislation. Includes consent and bought-in marketing lists, and telephone, email, text and postal marketing.
Please note, direct marketing is the promotion of aims and ideals as well as the sale of products and services.
Privacy and Electronic Communications Regulations
The PECR regulates cookies, tracking, and regulates marketing and other “unsolicited” electronic communications.
Although the PECR is often known as the “cookie law”, it stretches further than that. It is based on the EU’s e-Privacy Directive, and covers the security of any electronic communications offered to the public, as well as privacy around billing and location information on communications networks.
The PECR was updated in 2019 to incorporate GDPR’s definition of consent. The rules are set to change again under the EU’s upcoming ePrivacy Regulation.
Downloading is not the same as data transfer; moving or copying data between two storage devices would be data transfer, but receiving data from the Internet is downloading.
Downloading media files involves the use of linking and framing Internet material, and relates to copyright law. Streaming and downloading can involve making copies of works that infringe on copyrights or other rights, and organizations running such websites may become vicariously liable for copyright infringement by causing others to do so.
Websites that offer streaming media or media displayed in-browser, such as YouTube, increasingly place restrictions on the ability of users to save these materials to their computers after they have been received.
In computer networks, download means to receive data from a remote system, typically a server such as a web server, an FTP server, an email server, or other …
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