Direct Marketing and GDPR

Direct marketing

Assess your business in the area of direct marketing in line with the Privacy and Electronic Communications Regulation (PECR) and data protection  legislation. Includes consent and bought-in marketing lists, and telephone, email, text and postal marketing.

Please note, direct marketing is the promotion of aims and ideals as well as the sale of products and services.

Privacy and Electronic Communications Regulations

The PECR regulates cookies, tracking, and regulates marketing and other “unsolicited” electronic communications.

Although the PECR is often known as the “cookie law”, it stretches further than that. It is based on the EU’s e-Privacy Directive, and covers the security of any electronic communications offered to the public, as well as privacy around billing and location information on communications networks.

The PECR was updated in 2019 to incorporate GDPR’s definition of consent. The rules are set to change again under the EU’s upcoming ePrivacy Regulation.